A Four Prong Windows 8 Strategy

As the details about Windows 8 start to become for frequent, a four prong Windows 8 strategy was unveiled last week.

Re-imagining of Windows

This means educating customers about Windows’ spread beyond the traditional desktop and laptop to other form-factors such as tablets. Windows 8, which is widely expected to debut sometime in 2012, will be available on tablets thanks to Microsoft’s new found commitment to SoC (system-on-a-chip) architecture, in particular ARM-based systems from companies such as Nvidia.

Continue to Push Windows 7 and Office 2010

People wonder if Microsoft will pull the rug on Windows 7 when Windows 8 comes out. But realistically, why would they? They have a very successful operating system, one that allows users and businesses to operate in ways that they couldn’t before. It’ tried and tested, which is not the same for Windows 8, despite the anticipation. So Microsoft will play conservatively when Windows 8 comes out.

The Productivity Experience … Second to none

Microsoft is fully behind the idea that enterprises will select their product if the companies feel that Microsoft is behind them, as a silent partner. Microsoft wants the partners to be productive and successful. This engagement means that the software will be viewed by companies as an asset, not as a cost.

Driving Customer Satisfaction

While it may appear to be a default position by any company … to drive customer satisfaction, Microsoft is not taking the view that they can supply software that is less than ready to go. The old view that they can fix it after release is not in their framework.

Microsoft is making it’s move to Windows 8 an ambitious move. It is not cowering behind a false name with no feedback. Even at the rumor stage, which this is still, Microsoft is making it’s charge to the next OS something that will not just be accepted when released but also making people grow in anticipation of the release.

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