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Showing posts with label devices. Show all posts
Showing posts with label devices. Show all posts

New Costs for Windows 8 Firmware Devices

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When a new technology appears, invariably the laws of supply and demand kick in a quick way. There is very little supply, but there will be a lot of demand. That translates to a high cost. So, with the new Windows 8 OS under development and with all of the talk about new technologies being implemented, what do you think will happen to costs. Right. We pay the costs.

So here is what is happening with Windows 8 production costs. The new verification system, OA 3.0 will add complications and costs to the devices produced by Original Device Manufacturers (ODM’s), this then in turn goes to the Original Equipment Manufacturers (OEM’s) who in turn pass the costs to the consuming public.

OA 3.0

At the heart of this development is the observation that the new BIOS will incorporate Onboard Administrator (OA) 3.0. What we are actually talking about here is UEFI firmware devices, which translates into fast startup mode. It acts as a hybrid between a standard cold boot and restoring your PC from a hibernated state. It is a feature that all Windows 8 certified systems must have.

How it works

In a traditional shutdown, the OS closes all open user sessions, then in the kernel session the OS closes services and devices to prepare for a complete shutdown.

In the new shutdown, something else happens. The user session still closes, but the kernel session goes into hibernation. However it saves the system state and memory contents to a file on disk called hiberfil.sys and it then reads that back in on resume and restoring contents back to memory.

Now, here is the clincher, because the same technique is used in boot mode. By reading the hiberfil.sys and reinitializing drivers, this make boot up time anywhere from 30-70% faster.

So while this may make the system start faster, some questions appear on the horizon. This boot method is not a cold boot, and there may be degradation, so eventually the restart will become a cold boot. Also, can’t Microsoft make the cold boot any faster, or is that as fast as it can occur?

OEM Activation

While BIOS activation may look like a new feature in Windows 8, it actually appeared in XP, Vista and Windows 7. It contained a certificate of authority (COA), which made it a legitimate product. But Windows 8 will bypass this and go directly to the source, Microsoft, for legitimate activation.

So while the faster and legitimate activation process is underway, there will be new costs to make this process take place.

Additional Costs

Instead of shipping PCs with a COA, the UEFI firmware will have keys incorporated into the system, but this will increase production costs for ODMs because each machine will require individual attention to place the key into the UFI firmware (rather than just sticking on the COA). Another cost involves technicians who will also require more training to perform that operation. Finally, remember that Microsoft charges a per-install fee, so having to install a second key because of an error would increase costs, thus the absence of a certificate on the machine could also increase costs because of installation overlap that may occur.

Finally, Microsoft also well known for its spirited operations with partners may be looking at finding a way for others to work through the costs. Apparently, some brand vendor ODMs believe that Microsoft told them that notebook ODMs will pay for the additional costs, while at the same time they told notebook ODMs that brand vendors will pay for the additional costs. So where will the costs ultimately get addressed? Hmm, you and me is probably the safe bet.

Fast Startup Mode

Production Costs


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9 Windows Phone 7 devices unveiled

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Microsoft has today revealed a total of nine new Windows Phone 7 handsets that will be available this holiday season from leading mobile operators in Europe, North America and Asia Pacific.

“We have a beautiful lineup in this first wave of Windows Phone 7 handsets,” said Steve Ballmer, chief executive officer at Microsoft. “Microsoft and its partners are delivering a different kind of mobile phone and experience — one that makes everyday tasks faster by getting more done in fewer steps and providing timely information in a ‘glance and go’ format.”

With the Windows Phone 7 customers will have access to popular entertainment services like Xbox LIVE and Zune. All Windows Phone 7 phones will include the high-performance Snapdragon™ processor from Qualcomm

New Windows Phones

The following devices will come to North America, Europe and Asia Pacific in the holiday 2010 timeframe.

In North America:

AT&T

HTC Surround, United StatesSamsung Focus, United StatesLG Quantum, United States

T-Mobile USA

HTC HD7, United StatesDell Venue Pro, United States

TELUS

HTC 7 Surround, Canada LG Optimus 7, Canada

América Móvil

In Europe:

O2

HTC HD7, United Kingdom, Germany

Orange

HTC 7 Mozart, including France, United KingdomSamsung OMNIA 7, including France, United Kingdom

SFR

HTC 7 Trophy, France Samsung OMNIA 7, France

Movistar

LG Optimus 7, SpainHTC HD7, SpainSamsung OMNIA 7, Spain

Deutsche Telekom AG

HTC 7 Mozart, Germany Samsung OMNIA 7, Germany

Vodafone

HTC 7 Trophy, including Germany, Spain, United Kingdom LG Optimus 7, including Germany, Italy, Spain, United Kingdom

In Asia Pacific:

SingTel

HTC HD 7, SingaporeLG Optimus 7, Singapore

Telstra

HTC 7 Mozart, Australia LG Optimus 7Q, Australia

Vodafone

HTC 7 Trophy, including Australia

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